It is a strange thing when you think what constitues "pretty" in a bike. If that rocker was shorter this bike would not look dissimilar to many bikes on the market (Trek?) but it is that long rocker that determines the excellent ride and function should always be more important than looks. This bike might not be pretty but that does not mean it is not good. There are many ugly bikes around that are good (demo?). don't judge a bike by looks.

How about showing a map with your route highlighted?

NO LAYBACK !!!! Why do so few telescopic posts have layback? With normal posts there are more layback offerings than inline. Layback is needed more. As for weight if they really want to make it light they should look at I beam. Lighter and offers layback. Oh and 27.2mm please!!